FAQ

Frequently asked questions

Short, exact answers. If yours is not here, email hello@fullsearchaudit.com and Vadym answers in writing.

About the audits

An AI visibility audit measures what AI assistants such as ChatGPT, Perplexity, Claude and Grok actually say about your business when buyers ask about your category, and checks whether your site can be read and cited: AI crawler access, structured data, facts that agree across the web, and pages clear enough to quote.

Full Search Audit has three plans: the AI Search Readiness Audit is $149 (€129), the AI Search Visibility Audit is $290 (€249), and the Full Search Audit, which adds Google Ads and GA4, is from $490 (€429). The Full Search Audit price depends on your monthly Google Ads spend: $490 (€429) up to $3,000 a month, $690 (€599) from $3,000 to $25,000, price on request above $25,000 or for 2+ Google Ads accounts. For a price on request, we reply within 1 business day. Your price is confirmed in writing before you pay. Businesses only, prices exclude VAT.

Yes. Every audit includes a technical SEO check of your key pages: indexing, canonicals, sitemaps, redirects, structured data, mobile rendering and page speed. We do not track keyword rankings.

Full Search Audit checks ChatGPT, Perplexity, Claude and Grok, 3 runs per question, plus Google AI Overviews for the same searches in the Visibility and Full audits.

No. Nobody controls what an AI assistant says, and anyone who promises it is guessing. We find what blocks you from being read and cited, show the evidence, and measure what assistants say today, so you can compare later.

No. The AI audits use public data only. For the Google Ads and GA4 part of the Full Search Audit, you send us exports from Google Ads and GA4 (we tell you which; aggregated reports, no personal data). We never access your accounts.

You or your team. The plan is written for that: each fix has its evidence, its priority and what to change. We do not sell fixes through this site.

A grader gives you a score. We give you the answers assistants actually gave, 3 runs each, with the evidence, and a person ranks the fixes.

If you want to know whether AI systems can read and cite your site at all, start with the Readiness Audit ($149). If you want to see what assistants actually tell your buyers and how you compare with competitors, choose the Visibility Audit ($290). If you also run Google Ads, the Full Search Audit (from $490) covers AI search and paid search in one plan. Order a second audit within 30 days of receiving your first report, and you get 30% off its price. Any of our three audits counts: Readiness, Visibility or Full Search Audit.

Tools and AI models collect the data and help score some of the checks. Vadym Borovskyi prepares and checks every report: he reads each finding before it reaches you and orders the plan by what matters for your business. The optional AI reviews are labelled as AI-generated.

3 business days for the Readiness Audit, 5 for the Visibility Audit and 7 to 10 for the Full Search Audit, counted from when you approve the questions (and, for the Full Search Audit, send your exports). Each report is written in one language of your choice: English, German, French or Polish.

AI answers

Through the official developer APIs of OpenAI (the models behind ChatGPT), Perplexity, Anthropic (Claude) and xAI (Grok), with each assistant’s own built-in web search switched on. For every answer we record the assistant, the model version, the date, the country and language we requested, whether a web search was used, the cited URLs, the brands mentioned and any wrong facts about you.

Because AI answers vary from one run to the next. Three runs show how consistent a result is: “mentioned in 3 of 3 runs” means something different from “1 of 3”. We report the frequency, not a single lucky or unlucky answer.

Not exactly. The apps add personalisation, chat history and their own instructions, and may use a different model version or your location. Our API results are a consistent, dated sample that is close to what users see, not a copy of any one person’s screen.

In the Visibility and Full Search audits, we collect live Google result pages for the same questions through a search data provider and record whether an AI Overview appears, whether it cites your site and which other sites it cites, with the date and country of the search. Google does not show an AI Overview for every search; when none appears, the report says so.

We review your site’s readiness for both, based on what each platform publicly documents. We do not sample their answers.

SEO

37 technical checks, including robots.txt and XML sitemap, canonical tags and duplicate versions, hreflang, redirect chains, HTTPS and security headers, mobile rendering, whether your main content is present without JavaScript, and page speed on your key pages. Speed is a Lighthouse lab test on mobile (Largest Contentful Paint and Cumulative Layout Shift), not field data from real Chrome users. The full list is on the How it works page.

No. We do not track rankings and we do not analyse your backlink profile. The audit focuses on whether search engines and AI systems can reach, read and trust your pages, and on what AI assistants actually say.

It is optional. The major AI search products have not confirmed that they read llms.txt. If you have one, we check it for broken links, outdated facts and conflicts with your website, because a wrong file can spread wrong facts.

Google Ads and GA4

Conversion tracking (which conversions count, duplicates, proxy goals, GA4 versus Google Ads gaps), bidding and budget, spend by country, device and schedule, location settings, search terms and placements with spend and no results, traffic quality signals, and ads and landing pages. You get findings and estimates; your PPC specialist makes the changes. You send us exports from Google Ads and GA4 (we tell you which; aggregated reports, no personal data). We never access your accounts. Google Tag Manager, Meta, LinkedIn and Microsoft Ads are not included.

No, and we are wary of anyone who claims to. We cannot see click IP addresses, and Google already filters invalid clicks and credits some it finds later. We report the invalid click figures Google shows, plus patterns in your data that can point to low-quality traffic, each as a signal with a confidence level and its evidence.

Yes, as the Ad Spend and Tracking Integrity Audit: $290 (€249) for ad spend up to $3,000 a month, $490 (€429) above that. It is based on Google Ads and GA4 exports you send; we never access your accounts. To order, email hello@fullsearchaudit.com.

Pricing and billing

Businesses only. Prices are available in USD or EUR ($149 or €129, $290 or €249, from $490 or €429) and exclude VAT. You receive an invoice to your business.

Prices exclude VAT. Invoices are issued from Poland (EU). Whether you pay VAT depends on where your business is:

  • Business in Poland: +23% VAT
  • Business in another EU country, with a VAT number: No VAT (reverse charge: you account for VAT in your country)
  • Business in another EU country, without a VAT number: +23% VAT (Polish VAT)
  • Outside the EU (US, UK and others): No VAT (any local tax is your responsibility)

We check EU VAT numbers in the official EU database (VIES). If a number is not valid, Polish VAT applies. Our pro forma invoice email shows your exact total, with or without VAT, before you pay.

Choose your audit on the Pricing page and order by email: the order button opens an email with 5 short questions, or write to hello@fullsearchaudit.com. We confirm the scope in writing and email a pro forma invoice to your business; for the Full Search Audit, we reply within 1 business day with your price in writing. You pay by bank transfer against the pro forma invoice we email you, or online where we offer it. Your order becomes binding when you pay it; until then nothing is due. Work starts after your payment, when you approve the question set.

Yes: 30% off a second audit ordered within 30 days of your first report. Order a second audit within 30 days of receiving your first report, and you get 30% off its price. Any of our three audits counts: Readiness, Visibility or Full Search Audit.

For example, after the Readiness Audit ($149 or €129), the Visibility Audit costs $203 (€174) instead of $290 (€249), and the Full Search Audit costs from $343 (€300) instead of from $490 (€429).

How to get it: order within 30 days of receiving your first report and mention your first pro forma invoice number in your order email. We apply it on your pro forma invoice.

Applies to the audit price excl. VAT, not to add-ons. For the Full Search Audit, it applies to the price we confirm in writing. Once per company, not combined with other discounts.

Extra competitors and 20 more questions are for the Visibility and Full Search audits: an extra competitor for +$50 (€45), up to 5 in total, and 20 more questions for +$100 (€90).

AI reviews work with any audit, including Readiness, at +$80 (€70) each. There are three: a conversion review of 3 key pages, a marketing review from public data, and a second-opinion review that tries to disprove our findings before you act on them. AI reviews are AI-generated and checked by Vadym before delivery.

No annual plans. The only recurring service is the Monthly Ad Spend Check: a written monthly review of one Google Ads account after an Ad Spend or Full Search Audit, based on monthly exports you send. It is available on request. It is not real-time monitoring, it is billed month by month, and you can cancel at any time. Every other audit is a one-time payment.

Data, access and privacy

Public data only: your website as anyone can load it, public AI answers to the approved questions, Google result pages, Wikipedia and Wikidata, and up to 3 of your public profiles elsewhere. We need no logins or access for the AI audits.

Only the approved buyer questions, written as a buyer would ask them, and company names from public sources. We do not send your internal data or personal data about your team or customers.

No DPA is needed. No access is needed either: the AI audits use public data, and for the Google Ads and GA4 part you send us aggregated exports without personal data.

After the audit

No. Every audit ends with a plan your team can implement: each item has its evidence, its priority, what to change and who usually does it. Fixes are not part of any audit, and we do not sell them through this site.

With the AI Re-audit, available on request about 90 days after your AI Search Visibility or Full Search Audit. We ask the same questions against the same competitors, verify which actions were done on the live site, and report what changed. Changes within normal run-to-run variation are labelled as possible noise.